KleanLabs

We see KleanLabs as one of our most exciting and successful clients. It is the dedicated brand of our first client, Hűtőépítő Ltd., and they use it to sell cleanroom doors, pass-through chambers, and other specialized products worldwide.

In our case study on the parent company, we covered why launching a new brand was crucial for entering global markets. Now, we’ll walk you through how KleanLabs evolved from a simple idea into a recognized international brand.

KleanLabs: From concept to global brand

KleanLabs products were already on the market in 2014 when we first met the company’s executives. At the time, Hűtőépítő already had a solid brand identity—one we had previously helped develop as part of an earlier team.

We quickly saw the potential of these products—not only were they competitive internationally, but their precise design made them suitable as high-end products. Initially, they were sold under the Pharma Clean brand, which limited their reach mainly to the pharmaceutical industry.

Choosing the right name

The Pharma Clean brand lacked a clear marketing strategy, which was evident from its restrictive name. Since no major effort had been put into building it as a brand, it made sense to create a completely new identity with a different name.

Finding the right brand name was a big challenge. A strong name should:

• be different from competitors,
• be unique and trademarkable,
• be easy to understand and clearly relate to the product category,
• have an available domain name.

Once the name was finalized, we built a strong brand identity to position the products as premium, high-quality offerings.

Market testing

The next step was to create a dedicated website. We started cautiously by launching an MVP (Minimum Viable Product) website—a basic version that required minimal resources. Using paid ads, we tested the market and confirmed strong demand for the product line.

The purpose of an MVP isn’t to generate immediate profits but to collect valuable market feedback. This feedback helped us plan the next steps, including developing a fully professional website.

Developing a strong, professional online presence

We organized the product structure, wrote blog posts, and developed the company’s messaging for the market. We also designed a product catalog for the brand. After laying all the groundwork, the KleanLabs website officially launched in 2019.

By 2020, a major update was needed, focusing on the cleanroom pass-through product line, which had become the brand’s top performer. The company provided 2D CAD drawings for every model, and we used them to create high-quality 3D renderings.

Dominating Google search rankings

One of our biggest achievements was securing the #1 organic ranking globally for the keyword “clean room pass box”. We accomplished this by strategically placing content on Clean Room Technologies, a leading portal in the industry. This collaboration helped us greatly increase KleanLabs’ domain authority and brand visibility.

Over time, Clean Room Technologies began featuring KleanLabs’ professional images and content in their publications, further strengthening the brand’s reputation as a trusted name in the industry.

Strategic advertising & business growth

Building a globally competitive online presence took time, but our paid ad strategy played a crucial role. Over 2.5–3 years, we combined targeted campaigns with strong organic SEO to generate steady traffic and brand recognition. Today, KleanLabs is not just a name—it’s a dominant player in its field.
This marketing success translated directly into business growth. By 2020, a significant portion of the company’s revenue came from exports, with international expansion continuing to be a long-term priority.