FAQ

Absolutely, as part of our digital strategy development, we conduct a comprehensive audit and construct our new clients' strategies from scratch. The lack of existing marketing activities poses no hindrance to us. In the development phase, we ensure the production and readiness of all essential tools for successful operation. Neither an existing website nor a dedicated marketing officer is necessary for our collaboration. Starting afresh often simplifies our process, allowing us to create a strategy that's perfectly tailored to your unique needs.

As a 360° marketing agency, we focus on comprehensive projects, advocating a system-oriented approach. We believe in full responsibility for our clients' marketing effectiveness, thus we don't recommend segmenting a company's communication into isolated parts. A successful website is not just about technical excellence but also reflects a well-constructed brand and targeted communication. Each aspect of marketing is interconnected and essential for building a cohesive brand image.

Therefore, while we are capable of handling individual tasks, our expertise and approach are best utilized when we manage the entire spectrum of a project. This ensures that every aspect of your digital presence is strategically aligned and seamlessly integrated to achieve maximum effectiveness and coherence.

Yes, provided they meet a high-quality standard, as determined through a swift evaluation, we can leverage your existing resources. In these instances, we are poised to seamlessly transition into the operational phase, bypassing the developmental stage. Our experience suggests that such instances are infrequent, yet they are a cause for celebration. This aligns perfectly with the long-term aspiration of Industrial Marketing, which is to primarily focus on the operational phase where we witness the fruition of our collaborative achievements.

Our experience suggests that an industrial manufacturer can embark on a dynamic and upward trajectory by allocating 2-3% of its annual revenue to marketing objectives. This investment is not a constant expense against static revenue; rather, it significantly contributes to the continuous growth of the company and its revenue. The estimated 2-3% investment encompasses execution, human resources, and advertising costs.

We have numerous successful collaborations under our belt, consistently delivering international leads to our clients. This experience has given us proficiency in this domain. Our inquiries originate from a diverse range of markets, spanning from Canada to Sweden, all the way to Saudi Arabia.

Our management-friendly processes are designed for efficient transfer of essential information in a short yet intensive period. This means we aim to encapsulate all relevant information impacting our division into a monthly interaction. This includes analysis of business data, draft content plans, and key operational milestones. We prefer this efficient, well-organized approach over continuous communication, focusing on fewer, more structured meetings. This way, planning is a collaborative effort with you, but we fully alleviate the burden of execution. Our monthly reports are structured to prepare you for decision-making, equipped with the right data, without requiring extra resources for information gathering.

Yes, we utilize a professional project management software to log tasks and monitor their statuses. We provide access to this platform for our clients as well, enhancing the transparency of our workflows. Information exchange between our clients and Industrial Marketing primarily occurs following the monthly reports.

Absolutely! We encourage personal visits. To authentically communicate about your products or services, it's crucial for us to first understand their usability, and your company's characteristics. Consequently, our processes are structured so that Industrial Marketing visits the client, as the primary focus will be on the processes taking place there. This offers a convenient solution for our clients, as the outsourced marketing department always comes to you. Our goal is to establish a long-term partnership, enabling a substantial responsibility to be entrusted to us, making you consider Industrial Marketing to be an integral part of your company.

This typically aligns with the beginning of the operational phase, which varies greatly among clients. The planning phase takes about 1.5 months, while the development, depending on the existing tools, takes about 3 months. Generally, we enter the operational phase after 5.5-6 months, when the invested resources begin to yield visible results. It's realistic to expect marketing-related new quote requests to arrive at the company within the first month of the operational phase.

Our work generates leads, guaranteeing quote requests received on your website or email. Industrial Marketing does not engage directly with your clients; we hand over the process at this point entirely to your business. We are not responsible for the actual business realization, only for delivering qualified leads to you. Of course, it's highly beneficial for us to know the quality of the leads provided or whether a sale was realized, as this also guides our work.