Hűtőépítő

Hűtőépítő was our very first client, placing their trust in us in 2017. In fact, the concept of Industrial Marketing was forged from this close collaboration.

While our official partnership with Hűtőépítő under the Industrial Marketing brand began in 2017, our collaboration started two years earlier under a different name. During that initial phase, we developed the full digital strategy—branding, website, and all. By 2017, we were able to step in and support the operational phase using well-established, professional marketing assets.

Hűtőépítő’s primary goal was expanding into international markets and to implement continuous content management in an organized manner. Their trust in us was significant—not only were they our first client, but they were also the first to adopt our full suite of services. Today, we see this collaboration as a benchmark for success—a case study in how strategic marketing, creative execution, and digital transformation can drive measurable business growth.

From local service provider to international manufacturer with sub-brands

The company originally specialized in building cold storage rooms and cleanrooms in Hungary, which is difficult to scale internationally. A key milestone was the development of product families and brands, enabling them to compete in the international market not only as a service provider but also as a manufacturer.

The business objectives therefore differ geographically. While in Hungary, the goal is to increase cold storage construction leads and quote requests, in the international market, the aim is to sell the product families they developed. One such product line is IglooDoors, the brand for cold storage doors, and the other is KleanLabs, specialized for cleanroom doors and pass-through chambers.

The IglooDoors brand was strategically designed to remain closely associated with Hűtőépítő in terms of appearance, reinforcing the association in customers’ minds. When we started working together, the brand name already existed, but the digital presence and the necessary foundations for regular content management had not yet been established.

KleanLabs, on the other hand, was a full-scale brand creation led by Industrial Marketing.

Today, Hűtőépítő’s brands form a complex network. The parent company, which itself has a significant digital presence, oversees the IglooDoors and KleanLabs brands. Each brand has its own YouTube account, where we have produced essential educational video content.

Measurable success

Hűtőépítő’s website remains an important reference point in its industry to this day. They frequently receive positive feedback from both their clients and their extensive partner network regarding their professional digital presence. The proportion of international sales has also shown a continuously rising trend over the past years, thanks to the newly created brands, contributing to a significant 88% increase in revenue over three years.

Our future goals include further expanding export markets with increasingly precise data analysis and targeted marketing, as well as increasing the emphasis on export activities within the company.

Hűtőépítő’s success was also covered in an interview with G7 Economic Magazine, in which the founders talk about the company’s past, present, and future. Our team also played a role in organizing the interview.