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Hitelpont
Beginning of collaboration
2020Visitor traffic
+460%Revenue growth
+14%Our collaboration with Hitelpont kicked off in April 2020, right at the peak of the first wave of the coronavirus pandemic. While Hitelpont’s profile is different from the typical industrial manufacturer, they still share a lot in common with our usual clients. Many of their target customers are from the industrial sector, and their financing solutions are highly relevant to the challenges businesses in this space face.
Immediate response to the first wave of the pandemic
At the start of the project, we updated and modernized their existing website, creating a stronger online presence. We also produced a brand video that was featured prominently on the homepage. The video was part of a short but powerful campaign that aimed to introduce Hitelpont to a wider audience and build brand awareness. To date, this YouTube video has been viewed more than 50,000 times.
Continuous SEO work and content marketing
Our content marketing efforts began on April 9, 2020, with regular updates on government-backed lending trends and loan product details. This flow of relevant content significantly boosted website traffic and increased loan inquiries.
However, the results were clearly reflected in organic search rankings. We successfully identified the keyword “MFB crisis loan” as a new, relevant search term and achieved the top ranking after the MFB itself.
It would be difficult to outrank the MFB itself for the keyword “MFB crisis loan,” but we have achieved the maximum realistic result.
From the beginning of our collaboration, our goal was to build rankings not only for niche, long-tail keywords but also for more general, high-search-volume terms. While capitalizing on related long-tail phrases, we also targeted broad terms like “business loan” and “enterprise loan” which have significantly higher search volumes than niche long-tail keywords.
Based on our keyword research, we primarily focused on related (long-tail) expressions, but we consistently kept in mind content creation and SEO for general, direct keywords as well.
For these general keywords, competition is strongest, as major market players—such as commercial banks—also target them. However, our educational articles steadily increased organic traffic, and over six months, we started ranking well for these high-volume keywords.
The work that started in April began to yield results by November, particularly for the most important keyword with the highest search volume (“business loan”).
Since most of the traffic was landing on blog articles, we implemented a direct, attention-grabbing CTA block within the articles to guide visitors toward product pages and enhance organic visitor conversion rates.
It is also important to guide the visitors acquired through content marketing towards conversion points.
Hitelpont serves as a true case study for strategic SEO targeting a specific keyword. It demonstrates that with proper resource allocation behind a search term, outstanding results can be achieved.
