We deliver consistent, strategically planned content grounded in keyword research, positioning your business to be easily found by potential clients.
It’s a well-known fact that content creation serves two main audiences: your customers and Google. Since potential customers typically begin their research on Google, we design your content strategy to ensure strong organic and paid Google rankings. This involves conducting regular keyword research to substantiate our topic recommendations with data.
We maintain full control over the content creation process, from choosing topics to consistent content release. Regularly delivering fresh content is crucial for our clients and search engine optimization. Hence, we strive to publish pre-approved content at a manageable pace, ensuring minimal disruption to our clients. In the industrial sector, this usually translates to approximately two articles per month, with topics approved by management during quarterly content strategy meetings.
We present keyword research through an industrial lens, explaining what it is and why it’s essential for industrial companies. We also shed light on the transformation processes in industrial procurement that have made SEO—search engine optimization—and regular content marketing, including expert writing and blogging, nearly indispensable today.
In this article, we analyze the marketing activities of companies that have outstanding marketing performance in the B2B industrial segment, according to the criteria set by Industrial Marketing. Let's learn from the pros!
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